Euglena Research Paper

The effect of fertilized water on growth of Euglena Water is a good habitat for many organisms. The pureness of water has strong effect on aquatic organism (Walter, 2008). The altering of water condition could favor for the growth of one certain organism, but less favor for other organisms that leads to the competing out other organism by abundance of favor one . So, the result goes to decreasing of water biodiversity. Water ecology, which studies on the interaction between of biotic and abiotic factors to the growth of organism in water, is too important in order to keep the ecosystem balance.In our study, we focused on how the fertilize (nitro, phosphorus) effects on the populations of water organisms. Euglena is the mixotrophic which could synthesis energy from photosynthesis, but also could consume the food to make energy (Robert. et al, 2012). From the trophic characteristic of Euglena, my hypothesis for this study was the population of Euglena would increase in the rich fertili ze environment. The rationale for my hypothesis was Euglena could consume the food to have energy, so the rich fertilize environment was a good source for growth and reproduction of Euglena, that’s why their population would increase by time.The water from American river was collected for our sample. We set up three different ecosystems for organisms in three different jars: control, low fertilize and high fertilize environment. First river water was added to the jar, then organisms was added and the different amount of fertilize was put last to appropriate jar. We were helped to identify each organism under microscope. Before adding organism to ecosystems, counting sample had been done. The sampling was done every week through 3 weeks.After 3 weeks, the number of organisms of Euglena and other heterotrophic in each ecosystem was used to plot graphs and analysis. The population of Euglena in control condition increased in first two weeks, and then it decreased. In the low and high fertilize condition; the population of Euglena was very low and at the constant after 3 weeks. (Figure 1) My hypothesis was not supported from result. Euglena population in the high fertilize jar didn’t increase as we predicted. In contrast, the population of Euglena in the control jar increased. From our observed, there were abundant of green algae in the fertilized jar.This observing was matched with the statement that the high amount of nitro and phosphor could lead to the boom of green alga, and the high production of green algae could compete out other organism in the water (N, 1999). Green alga covered on the surface of the jar that inhibited the photosynthesis of Euglena. Then other question was asked, Euglena could consume the food to make energy, but why their population didn’t increase in the rich nutrient environment. Other hypothesis was stated by us: in the higher fertilize condition; the population of other heterotrophic would increase.The rationale was other heterotrophic could use the food source more effective than Euglena. Euglena didn’t have enough time to convert from photoautotroph to heterotrophic mode, so they could not use the food source to growth (Hall, 1939). The second hypothesis was supported when the population of other heterotrophic first increased in fertilized water, and then by time, after food was used up, the population started to decrease (figure 2). From our results, we could conclude that fertilize which is defined as a good source for plant but could polluted the water (2008) effects on the growth of other organism.It could make the imbalance ecosystem because of the abundance of one specie and extinct of other species. So, keeping water clean is very important task to be concerned. Figure 1: The populations of Euglena in control, low fertilize and high fertilize environment through 3 weeks. Figure 1: The populations of Euglena in control, low fertilize and high fertilize environment through 3 weeks. Figure 2: The populations of other heterotroph in control, low fertilize and high fertilize environment through 3 weeks Figure 2: The populations of other heterotroph in control, low fertilize and high fertilize environment through 3 weeksLiterature Cited: Dodds. K. W (2008). Fresh water ecology: concept and environmental application of limnology (2nd ed. ) San Francisco: Elsevier. Hall, R. P. , & Schoenborn, H. W. (1939). The question of autotrophic nutrition in Euglena gracilis. Physiol Zool, 12(1), 76-84. Sanders, R. , & Gast, R. (2012). Bacterivory by phototrophic picoplankton and nanoplankton in arctic waters. FEMS Microbiology Ecology, 82(2), 242-253. Sharply. A. N,Daniel. T &Sim. T (1999). Agriculture phosphorus and eutrophication. Washington: United Department of Agricultural.

Micro and Macro Environment of Cadbury Dairy Milk

3/19/2013 Opening Case †¢ It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity, he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area.Local money lenders used to change very high rates of interest; borrowing at those rates had ruined same in the past. The weavers therefore have developed a habit of working intermittently as and when their own money from sales come in. Introduction Marketing Module-1 Opening Case †¢ The trader therefore had to find a way to ensure uninterrupted supply of goods in his shop, without which his own business was not viable.He thought of bringing the good from Mumbai, but found that the process be very expensive and time consuming, a the area did not have any direct road /rail links with Mumbai. Besides, transporters were not all reliable. Introduction Marketing occupies an important position in the organization of business unit. Any business is likely to be successful when a strong marketing viewpoint or philosophy permeates the thinking and guides the decision and actions of everyone in the business.A business exists only to serve people, and marketing is the function that primarily determines – 1 3/19/2013 Introduction What the product or services shall be How it shall be presented, promoted and distributed How it shall be priced. What is Marketing? Classical Definitions ( Product Oriented View) â€Å" The performance of business activities that directs the flow of goods and services from producer to consumer or user† â€Å" Marketing consists of those efforts which affect transfers in the ownership of goods and services and provide for their physical distributi on†What is Marketing? Modern Definitions ( Customer Oriented View) â€Å" Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others† According to American Marketing associationâ€Å" Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas and services to create exchanges that satisfy individual and organizational goals† What is Marketing Management? Marketing Management is the art and science of choosing target market and getting, keeping and growing customers through creating, delivering and communicating superior customer value† â€Å" Marketing Management is the marketing concept in action† 2 3/19/2013 What is Marketed? Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas A Brief History of Marketing 3 Areas P roduction Economies of scale. Simple products 1945 Birth of the mass consumer market 1950 Sales Development of sales forces to distinguish products in competitive markets. Sold what companies wanted to sell.Evolving distribution channels 1960 Increasing diversity of media & technologies Marketing Rapidly increasing competition†¦the fight for customers. A Brief History of Marketing 1960s A Brief History of Marketing Massive rise in customer expectations Increasing competition Massive growth in advertising Growth in ‘direct’ marketing Much easier for customers to switch business Proliferation of channels, dictated increasingly by customers †¦a growing need for 2-way dialogue between business & The 4 Ps Product (goods, services, knowledge) Price Promotion Place The dominant marketing template for the last 40 years But†¦ notice something curious†¦.Where is the customer mentioned? customers 3 3/19/2013 Development of Marketing Approaches Evolution Of Mark eting Transactional Relationship Production Concept Product Concept Selling Concept Marketing Concept Holistic Marketing one-off investment in products market segmentation short-term profit relationship-building investment in customers customer analysis long-term profit Late 1800 Early 1900 Early 1930 Mid 1950 1990 Production Concept Consumers prefer products that are widely available and inexpensive Managers of production – oriented businesses Concentrate on achieving high production efficiency, Low costs, and mass distribution.The production era can be divided into four phases ? Subsistence phase ? Made to order phase ? Early production for market phase ? Mass production for market phase Product Concept Consumers favor products that offer the most quality, performance, or innovative features. Managers in product oriented organizations focus their energy on making superior products and improving them over time. To improve quality and innovation companies gave importance to p roduct engineering. Some times the product concept leads to marketing myopia. Marketing myopia means – focus on the product rather than customers need 4 3/19/2013Selling Concept The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizational products. Consumers will buy products only if the company aggressively promotes/sells these products. The selling concept is practiced most aggressively with unsought goods that buyers normally do not think of buying such as insurance, encyclopedias etc. Firms practice the selling concept when they have over capacity. It gives more importance to seller needs Selling Concept Starting point Factory Focus Existing products Means Selling and promotion Ends Profits through sales volumeThe selling concept Marketing Concept Focuses on needs/ wants of target markets & delivering value better than competitors. The Marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating delivering and communicating superior customer value to its chosen target markets. The Marketing concept rests on four pillars ? Target Market ? Customer needs ? Integrated marketing ? Profitability Marketing Concept Starting point Market Focus Customer Needs Means Integrated Marketing Ends Profits through Customer satisfactionThe Marketing concept 5 3/19/2013 Selling V/S Marketing Concept Starting point Factory Selling V/S Marketing Concept Ends Profits through sales volume Focus Existing products Means Selling and promotion Focuses on the needs of seller Profit through sales volume Planning is short term oriented Marketer first makes the product and then figures out how to sell it. Importance selling to aggressive Focuses on the needs of buyer Profit through customer satisfaction Planning is long term oriented Marketer first determines the needs and wants of the customers and then delivers the product to sa tisfy those needs and wants.Importance integrated marketing (a) The selling concept Market Customer needs Integrated marketing Profits through customer satisfaction (b) The marketing concept Societal Marketing Concept ? The Societal Marketing concept holds that organization’s task is to determine the needs , wants and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in way that preserve the customers and society’s well being. ? It calls upon marketers to build social and ethical considerations into their marketing practices. There should be balance between company profits, customer satisfaction, and public interest. Societal Marketing Concept Society (Human Welfare) Societal Marketing Concept Consumers Company (Want Satisfaction) (Profits) 6 3/19/2013 Holistic Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences â⠂¬ ¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Need ? State of felt deprivation ? Example: Need food †¢ Wants ? The form of needs as shaped by culture and the individual †¢ Demands ? Wants which are backed by buying powerCore concepts of Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Marketing offer ? Combination of products, services, information or experiences that satisfy a need or want ? Offer may include services, activities, people, places, information or ideas Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Value Cus tomers form expectations regarding value ? Marketers must deliver value to consumers †¢ Satisfaction ? A satisfied customer will buy again and tell others about their good experience 7 3/19/2013 Core Concepts of Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Exchange ? The act of obtaining a desired object from someone by offering something in return ? One exchange is not the goal, relationships with several exchanges are the goal ?Relationships are built through delivering value and satisfaction Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Market ? Set of actual and potential buyers of a produ ct ? Marketers seek buyers that are profitable Core Concepts of Marketing Core Concepts of Marketing Core Concepts Target Market Marketing place, Marketing Space and Meta Market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ Distinctive category of market which includes market for company’s products and services Core Concepts Target Market Market Place, Market Space and Meta Market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ †¢ Market place ? Market place is physical. As one goes shopping in a store Market Space ? Market space is digital. As one goes shopping on internet †¢ †¢ Meta Market ? Meta market is a cluster of complementary product and services that are closely related in the minds of consumers but are spread across a a diverse set of industries. 8 3/19/2013Core Concepts of Marketing Core Concepts of Marketing Core Concepts Need s, wants, and demands Market place, Market space and Meta market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ †¢ Segmentation ? Grouping of consumers according to such characteristics as income, age, degree of urbanization, race, or education Core Concepts †¢ Target Market †¢ Market Place, market †¢ Marketer ?Marketer is seeking response. someone Space and Meta Market †¢ Prospect ?Prospect is someone giving response. †¢ Segmentation †¢ Marketers and Prospects †¢ Relationship marketing nd Network Core Concepts of Marketing Core Concepts of Marketing Core Concepts Target Market Market Place, market Space and Meta Market †¢ Segmentation †¢ Marketers and Prospects †¢ Relationship Marketing and Network †¢ †¢ †¢ Relationship Marketing ? Building mutually satisfying long-term relations with key partiescustomers, supplies, distributors in order to earn and re tain their business Core Concepts †¢ †¢ †¢ †¢ †¢ Marketing Network ? Marketing network consists of the company and its supporting stakeholders with whom it has built mutually profitable business relationshipMarketing Channels Supply Chain Marketing Mix Competition †¢ Sets of Inter dependent organizations involved in the process of making a product or service available for use or consumption 9 3/19/2013 Core Concepts of Marketing Core Concepts of Marketing Core Concepts †¢ †¢ †¢ †¢ †¢ Supply Chain ?Longer channel stretching from raw materials to components to final products that are carried to final buyers Core Concepts †¢ †¢ †¢ †¢ †¢ Marketing Mix ? MM is the set of marketing tools, the firm uses to pursue its marketing objectives in the target market. Product Pric e Place (Distribution) PromotionMarketing Channel Supply Chain Marketing Mix Competition Marketing Channels Supply Chain Marketing Mix Compet ition Core Concepts of Marketing Marketing Environment Core Concepts †¢ †¢ †¢ †¢ Marketing Channels Supply Chain Marketing Mix Competition †¢ Competition ?Rivalry to attract customers discretionary income †¢ It includes ?Generic Competition ? Brand Competition ? Form Competition ? Industry Competition †¢ The actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. †¢ It consists of ? Internal Marketing Environment ? External Marketing Environment 10 /19/2013 Internal Marketing Environment †¢ ? ? ? ? ? ? These are controllable factors Value System Vision, mission, and Objectives Organizational structure Marketing Staff Company Reputation Financial Factors External Marketing Environment ? Microenvironment: †¢ Actors close to the company Micro Level Influences that affect a particular firm ? Macro environment †¢ Larger societal forces Macro Level Influences that affect all firms The Microenvironment Forces in the Microenvironment company’s immediate environment and that affect the company’s ability to produce goods and services and serve consumers. 1 3/19/2013 Suppliers †¢ †¢ †¢ Suppliers are those who supply the raw material and components to the company. Reliable sources of supply are necessary for smooth functioning of business. It is very risk to depend on a single supplier because a strike, lockout or any other production problem with supplies may seriously affect the company. ? Treat suppliers as partners. Customers †¢ †¢ †¢ A business exits only because of its customers. A company may have different categories of customer like individuals, households. Industries and other institutions.Depending on a single customer is risky because it may place company in poor bargaining position. †¢ Suppliers help to create and deliver customer value. Customers †¢ Customer markets must be studied. †¢ Market types ? Consumer ? Business ? Government ? Reseller ? International Competitors †¢ In general competitors are those who sell the goods and services of the same and similar products in the same market. †¢ A firms competitors include not only the other firms which are marketing same products but also those who compete for the discretionary income of the consumer. Successful companies provide better customer value than the competition ? Size and industry position help to determine the competitive strategy. 12 3/19/2013 Marketing Intermediaries †¢ Every producer has to appoint a number of intermediaries in assisting him in promoting, selling and distributing the goods and services to ultimate customers. †¢ Marketing intermediaries help the firm in overcoming the discrepancies in quality , place, assortment. ?Intermediaries take many forms. †¢ †¢ †¢ †¢ Resellers Physical distribution firms Marketing services agencies Financial intermediaries Publics A public is any group that has actual or potential interest in or impact on company’s ability to achieve its objectives. †¢ It is the duty of the company to satisfy the people at large, which is necessary for future stay and growth. †¢ In order to build goodwill and seek favorable response from the public, it is necessary for the firm to satisfy the needs of the public as well. Macro Environment †¢ These factors are external to the firm and are quite uncontrollable Demographic Environment †¢ Study of the population in terms of age, sex, size of the population, family size, and occupation is known as demography. Rapidly increasing population indicates a growing demand for many products. †¢ Increasing population also indicates that availability of surplus labour which affects the wage rates. 13 3/19/2013 Demographic Environment †¢ †¢ †¢ †¢ †¢ †¢ Population growth Population age mix Ethnic markets Educational groups Household patterns Geographical shifts Economic Forces †¢ Affects consumer purchasing power and spending patterns. †¢ Income Distribution †¢ Savings, Debt, and Credit †¢ factors relating to the economic conditions, systems, economic policies of a country and includes structure f economy, agriculture, industrial sectors, transportation etc Natural Environment †¢ Concern for the natural environment has grown steadily, increasing the importance of these trends: ? Shortage of raw materials ? Increased pollution ? Increased governmental Technological Environment ?The technological environment is characterized by rapid change. ?New technologies create new opportunities and markets but make old technologies obsolete. ?The U. S. leads the world in research and development spending. ? Pace of change ? Opportunities for innovation ? Varying R&D budgets ? Increased regulation of change ntervention ? Shortage of raw materials ? Increased energy costs ? Anti-pollution p ressures ? Governmental protections 14 3/19/2013 The Political Environment †¢ Includes laws, governmental agencies, and pressure groups that impact organizations and individuals. †¢ Increased legislation to protect businesses as well as consumers. †¢ Changes in governmental agency enforcement. †¢ Increased emphasis on ethical behavior and social responsibility. The Cultural Environment †¢ Is composed of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. The cultural factors like buying and consumption habit of the people, customs and traditions, tastes and preferences, languages etc. are the factors that affect the Marketing strategy. SWOT Analysis Marketing Challenges in the globalised Economy †¢ Grey marketing †¢ Terrorism †¢ Skills and Competence gaps in knowledge about Customer Preferences †¢ Cultural differences 15 3/19/2013 Marketing Challenges in the globalised Econom y †¢ Nationalism †¢ Stability of Governments and Economic legislations. †¢ Corruption †¢ Property rights and Piracy †¢ Price Sensitivity Closing Copy Travel solution Ltd is a cutting edge IT Company in India. Its domain expertise is in finding software solutions for the Travel Industry. Its Client list included Thomas Cook, American airlines, Swissair besides several others. However the big 3 clients accounted for over 60% of the total business. The sales turnover of the company in the last financial year was Rs. 18 crore, of which over 90% was export earnings. Closing Copy †¢ The team strength of Travel solution Ltd had been augmented last year and the total number of employees touched to 120. Of this, over 20 were senior executives, with stock options.The hardcore design and systems work was executed by a team of 48 very highly paid executives, who formed the core team. This team was normally on deputation at client sites all year around. Closing Copy †¢ In the last 3 months, over 40 executives had been taken in, primarily in marketing, administration and HR. The average age of the company employee was 27 while the average salary was Rs. 4. 5 lakhs PA †¢ On September 21st, 2001, a board meeting of Travel solution Ltd was held in Bangalore at the headquarters to discuss and plan the strategy of the company for the next half year. 16 3/19/2013 17

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Evaluation of the Utilisation of Cataract Surgery Services in South Article

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Five Point Plan for Crime Reduction - Essay Example Yet, despite placing more and more individuals under the control of the country’s correctional center, the crime rate does not seem to be going down. A reasonable conclusion that can be reached from the aforesaid findings is that the present justice system is not working as expected. Alternative plans or policies, therefore, should be adopted to bridge the gap between law enforcement and effective reduction in crime rates. Such policies and measures should be able to address the shortcomings of the existing approaches to crime reduction as well as remedy the limited capacity of the criminal judicial system. Such measures should, at the least, include the following: reducing re-offence through education, training and employment; focused or individualized deterrence; addressing criminal gangs from the roots; Situational Crime Prevention (SCP), and; reducing drug use. Reducing re-offence through education, training and employment One way of reducing crime rates is to lower the ra te of recidivism or reoffending. A study of rearrest, reconviction, and reincarceration conducted by the Bureau of Jail Statistics (BJS) in the 1990s on inmates released in 1994 showed that within three years, more than 50% of them went back to prison within three years from release. Thus, 73.8% of property offenders released in 1994 were rearrested within 3 years and so did 61.7% of violent crime offenders, 66.7% of drug offenders and 62.2% rate of public order offenders (2002). In 2000, 42% of 459,000 US parolees reoffended within 18 months from release (Serin, 2005). A parallel study of reoffending in the UK published by the Audit Commission (1996) revealed that most repeat offenders come from disadvantaged groups, which could entail homelessness, unemployment, drug use, mental and alcohol problems. A majority of the offenders are unemployed at the time of arrest. The youth group has a high rate of recidivism, most of who are out of school. Generally, most prisoners lack necessar y skills for employment (Audit Commission, 1996) Intervention should be applied both in the prisons and in the community. According to Ofsted (2009), education, training and employment are the best ways of reducing re-offence. Joblessness triggers some people to engage in crimes and join gangs to get money. Education and training for prisoners will provide them with important knowledge and skills, which will work to their advantage once they are released from prisons. Employment will be relatively easier and ultimately, reintegration into society. Being armed with the necessary education and training also reduce feelings of inferiority upon return to their respective communities. Difficulties in re-integration can cause depression and frustration and compel newly released prisoners to resort to recidivism. For the youth, this encourages them to seek the company of persons similarly situated, such as joining criminal gangs. Education intervention offers a chance for ex-convicts for a better life rather than engage again in criminality. Technical training is best for most prisoners because it is less academically oriented, but adult and juvenile prisons should receive the same level of education as those in mainstream schools. This will make it easy for the youth offenders to integrate back to their schools or continue with higher

Byzantine vs. Roman Empire Essay Example for Free

Byzantine vs. Roman Empire Essay The Byzantine Empire actually ruled under the Roman Empire until Its demise In AD 476. Both of these empires were located near the Mediterranean Sea and both had a written set of laws. Emperor contanune the First converted to chrlstlanlty after ordering his soldiers to put a cross on their shields and then being victorious in battle. After his conversion, he united the military power of Rome with the young Roman Catholic Church. Because of this union he was able to conquer much of the known world at he time. In the Byzantine Empire, Christianity and the differing ideas about it caused great conflict. When the idea of religious icons came about, Emperor Leo Ill created Iconoclasm, which permitted the smashing of these religious icons. The events following the creation of Iconoclasm showed how distant the church was from the government. Eventually the quarrel led to the separation of the Catholic Church from the Eastern Christian Church, known as the Great Schism. This resulted in the Orthodox Church. Despite the differences in the effects that Christianity had on each Empire, it is clear that in both societies, religion was always in opposition with the government. There were many factors that led to the decline of both the Roman and the Byzantine Empires. In Rome, the empire simply became too large. They had to resort to using mercenaries to defend their excess land, but they often rebelled against the government. The separation of the empire into east and west also proved to be detrimental to the empire. The western side, the Romans, was defeated by Germanic barbarians who unseated their last emperor, a 14 year old boy, In AD 476. Although the Eastern Roman Empire, Byzantium, survived for another 1,000 years, Its Inevitable demise came about through the arrival of the Bubonic Plague, which was only the first crisis that moved the empire towards collapse. Byzantium was also constantly faced with military challenges from outside Invaders, and the Great Schism eliminated any possibility of outside help. The Byzantines used a multitude of tactics to try to keep enemies away, but the empire eventually fell to the Ottoman Turks In 1453. Both the Roman Empire and the Byzantine Empire held an alarming amount of xternal enemies, which undoubtedly was crucial In the demise of the empires; however It was mainly Internal conflicts that destroyed both empires. Justinian ended up winning back a large part of the territory Ancient Rome had ruled at i ts height, including Italy and parts ot Spain and Nort Roman and the Byzantine Empires differed in a multitude of ways despite their direct link to each other, they were also similar in their location, their religious opposition to the government, and their severe internal problems.

Business And Information Technology Strategy Information Technology Essay

Business And Information Technology Strategy Information Technology Essay Business and information technology (IT) strategy has long been recognized as a key issue for managers and has grown in importance as IT has become strategically significant. For any kind of business to be succeeded in the market should follow some strategies. With the growing technological development competition has increase therefore managers or CEO should focus their attention on the information technology. Similarly, Frito Lay business strategy involved information technology. The IT function in every business is about capturing, processing, storing and distributing information or data. Introduction Information Technology (IT) is crucial to any business. IT Strategy focuses on strategic IT issues; on how to make IT work for businesses and improve company performance alongside examining ways of exploiting the full potential of information systems from existing and new IT products. High-performance businesses view IT as a strategic asset-a source of both operational excellence and competitive advantage. Frito Lays business strategy which also used the IT strategy for the improvement of their sales and to make the information available to its customers. Overlapping or Similarities between IT Strategy and Frito Lay business strategy Strategy is a comprehensive plan for accomplishing organizations goals. IT strategy is similar to Frito Lay business strategy business although the focus is specifically on technology. It is important to plan ahead for the development of your IT systems, which will need to be able to grow and adapt to any changes in business. However, business strategies and IT strategies overlap in some cases are as follows: Both strategies focus on management using same strategies. Both strategies act as a tool used for planning the future seems that they are unique. Both of the strategies are similar in a way that they are regulating a product and its structure simultaneously. Both of the strategies have a certain goal to reach its ultimate success in a same manner. Both strategies evaluate their internal and external environment in order to determine a position and market approach meaning that equally they are responsible for gaining success. Both strategies reflecting the relationship between business strategy and IT strategy making the inference that IT strategy is indeed primarily a business tool (Simons Davila, 1998; Kantrow, 1980; Haeckel Nolan, 1993; Amit Shoemaker, 1993). In the management perspective of Frito Lay business strategies it mainly at first focuses on management. Management process deals with the activities using resources and how this strategy can be used for achieving businesss goals. Frito Lay business strategy in which incorporated IT used as a critical contributor to the business, focused on improving business value and performance. Both of the strategies combine to make the business successful. Both of the strategies are designed to establish a business-driven approach to infrastructure toward the management of it business services. Basically IT helps to identify opportunities for reduced costs, reduced risk, improved quality and greater business value. IT Strategy is a highly prestigious like Frito Lay business strategy focusing on both strategic IT business issues and recent developments in information technology. Some Related Elements between IT Strategy and Corporate Strategies at Frito Lay Identifying business elements refers to proclaiming a vision and planning a means of getting there. Though the Frito Lay business related with some elements with the IT especially nature of the organizations leadership, complexity of the organizations environment, size of the organization, expertise of planners (Drew et al., 2006) etc. In Frito Lay business strategies earlier it didnt use the elements. Of the most strategic way how these elements worked as a sound management in every aspects of Frito Lay business should deal with different information technology. With the complexity of the technological change know how IT is now being used widely to take advantage of the competitive market (The daily Star, 2010). The organization environment both of the Frito Lay business and IT sector has faced challenges forward to improving its respective business. Both the size and nature of this two business strategy has greatly impact on the overall value delivery system resulting in the increa se or decrease of sales volume. Frito-Lay used management information system tools include Executive Support System (ESS), Decision Support System (DSS), and Packaging Application Expert (PAX).  ESS helps to locate potential problems in maintaining sales levels and market share those are also elements of IT strategy. Some of the Key Components of Frito Lays Plans There are some of the key components of Frito Lays plans that must be reviewed such as The length of the promotion or Time frame Promotional and distributional activities Cost, sales Decision making process and Operating polices Productivity and working process Management process Organization Structure or infrastructure of the business Corporate initiatives and their contribution Technological development, flexibility and their uses Control processes Selection of the best business tools Competition and Production efficiency Justification of the Key Components of Frito Lays plan Time is important components for the business to succeed in the market. Strategy and Planning services produce a roadmap of clearly defined projects designed to extract more value from existing assets. This roadmap can also be used to support the deployment of critical business-driven projects. If proper information is not readily available to the customers as well as to the manger the firms will suffer a lot. Promotional activities that communicate the merits of the products and persuade the target customers (Kotler and Armstrong, 2008). Distribution of the sales people among different areas help to achieve maximum productivity and effectiveness. Focusing on sales Frito Lays business can assess its position and its strength. A review of the sales, cost and profit projections for a new product may satisfy the Frito Lay businesss objectives. Productivity, management process, decision making process can greatly enhance the business in a wide distribution area. Together with the technological innovation businesses go forward with the competitions market. Business goals could be achieved easily with the understanding of business productivity and improving quality. Business information would be dynamic and integrated that should enable line employees and managers throughout the company to access timely and relevant information to support marketing strategy. Frito Lay business later identified these components and tried to implement that result in profit of their business. Some Strategies There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on various strategies that would be an effective way to communicate plans to executives, senior management, and team members if used at Frito Lay. Division of areas: one strategy that may be an effective way to communicate plans to executives, senior management, and team members if each area is subdivided to different small areas. One manager is assign to evaluate performance to the lower team members who will report to the manager. Organize a management team. Usually the signals that building familiarity among the companys advisors, employees, area managers, executives to make the communication easier. Short mission statement. Once the team has been organized, a brief mission statement which outlines the goals for the communications effort. This statement is critical in building consensus among the team members over the future course of action. Keep communication simple. Keep your internal and external communications simple, direct, and frequent so that everyone is kept informed of your progress. Tell your target publics what you are going to do, do it, and then tell them how youve done it. Forthright disclosure is essential Decentralization: It is actually one end of a continuum anchored. In this type of organization decision making power and authority are delegated as far down the authority. By delegating power and authority systematically from middle and lower level employees a relationship is established accelerating communication throughout a group team. Organization should not only focus their attention on decentralization they also focus their attention on centralization. Centralization: Sometimes the firm should only focus on the management activities among the higher level authorities. Identify actions or redress and communicate progress on a regular basis. Prior to communication on a regular basis. By meeting weekly rather than once a month shortened both thought cycle and action cycle to be more in paces changes in the business. Keep the lines of communication open. Non-management employees or staff may offer valuable insights into alternative courses of action. Encouraging suggestions from the bottom up also helps keep interest and involvement high among audiences that have a stake in the outcome of the crisis, but little into the decision-making process. Keeping the lines of communications open may result in a fresh perspective toward the solution of a problem. Build on a short-term plan with a long-term proactive communications strategy. Nothing builds interest and involvement like awareness and knowledge. The more your target publics know about you, the more likely they are to want to do business with you. Keeping your audiences informed builds interest and involvement. This translates into knowledge and awareness about a company, its products and services, and a businesss growth and development. A well-planned and skillfully implemented strategic communications program can be a powerful tool for turnaround success. Engaging in communications can help minimize disruption to a business and its bottom line and help the turnaround manager guide his clients back to business as usual. Controlling the operating process. Control is one of the main function of the management in h organization. Control helps the firms with a ways to adapt the environmental change, to limit the accumulation of errors, to cope with the environmental complexity and minimize the cost. A properly designed control systems can help anticipate, monitor and respond changing circumstances. Build up Effective team leadership. Develop leadership and management capability at all levels in the organization from the first-line supervisor to members of the executive team. Both with the Executive Team leader and members of the executive team on an individual basis to help them improve their effectiveness within the team. Evaluation of the Strategies After the strategies have been developed then comes the evaluation of the strategies. Evaluation is also very important. Although Flexibility is essential in any situation. Evaluation of the strategies is measured in terms of its feasibility, its satisfactoriness and its consequences. Is your message getting through? Is the media playing your story accurately? Are your target audiences responding appropriately? If your plan isnt working, dont be afraid to change or adjust it. Generally if the strategy meets the target it just kept. Maintaining the ultimate target is essentially preferable but it is more likely that some action will be needed to correct a deviation from the target setting. Finally changing is established if it sets too high or too low beyond the reaching goal. Among the strategies these strategies are evaluated to be the effective way to communicate from top line managers to worker level employees are Effective team leadership Keep the lines of communication open i.e.; integrated infrastructure information structure Short mission statement. Centralization Decentralization Controlling the operating process may be effective Depending on the situation both decentralization and centralization are effective way of communication. An effective way to use information technology opportunities is through a systematic analysis of a companys value chain the series of interdependent activities that bring a product or service to the customer. IT helping to make sure that technology is not just being pursued for the sake of more technology, but that its also moving the company forward. In Frito Lay corporate strategy both departments and work groups are interdependent. They depend each other for information and resources to perform their respective activities. The greater the degree of interdependence between the departments, the more the coordination among themselves (Griffin, 2003). Besides having these things there is some distinct criteria in which information about plan cannot be relayed quickly to the staffs as relayed to the executive staffs. As executives are the most important person in the company and they have to take decision instantly thy receive the information. With the information technology executives now take any market; and know more about what is going on in the snack category there than the regional competitor who only operates in that market.  That is indicating that their information accessibility is not same. The real benefit of information systems is the energy it brings across the entire company. Information system developments allow for the centralizing of data, in turn allowing managers of regional operations access to this vast database on the other case staffs can not.. Further, it provides the software to use these technologies in a way that is effective in a distributed processing marketing environment. Result is different However, management policy now focuses on directed decentralization.   Hundreds of middle managers have freedom and database knowledge to make tactical decisions on local market initiatives.   Framework That use IT Strategy to Support Frito Lays Business Technological changes have accelerated globalization and have intensified competition and the organizations need to be nimble and agile. Business organizations are aware that information strategy is highly crucial to the success of every business. It is difficult to sustain a business in todays very competitive and innovative world minus a framework for information strategy, which is the organizations integrated plan for processing, delivery, and presentation of information.   Hence regardless of the size and nature of businesses, companies invest on IT infrastructure for real-time communication, automation of systems, and other applications. However some organizations fail to optimize the availability and functionality of information technology in managing and delivering information relative to achieving business goals. Business framework for information strategy must always aim to provide consistency, transparency, and quality in business processes that will support success strat egy employed by an organization. With a defined framework and integration of business processes and information strategy helps company sustains competitive advantage. A frame work that will help support IT ultimately Frito Lay business should include Management Information System (MIS) under which improve customer service and communicate with customers and suppliers more effectively cut your costs and streamline business operations increase staff  productivity respond to change more quickly improve the way to manage, share and use knowledge in business and business analysis Now, this frame work will support IT and can be applied to Frito Lay business achieve business objectives. However, it is necessary to continue to develop new information technologies in order to maintain these advantages and develop new ones.   Not only are new ideas on technologies rising, new ideas on how to use these technologies are also apparent. It is important to understand how these changes are likely to impact upon the business and, in turn, how IT will support such changes. This will ensure that any IT investment you make now is capable of supporting your business and its operations in the longer term. Some Recommendations Organizations need to evaluate both their internal and external environment in order to determine a position and market approach. Ideally, an information technology system should be simple for the customer to adopt at the outset, and it will become tightly intertwined with the customers daily routine To accomplish both centralization and decentralization along with introducing new technology Frito-Lay has to change its business culture, organization, and infrastructure etc. Also, firms have to increase advertising and promotional expenditures, through using the information technology. It is now important to focus on attention on management information systems to grow business and to take monopoly in the market. Frito Lay business should continue to develop new information technologies in order to maintain these advantages and develop new ones.   Not only are new ideas on technologies rising, new ideas on how to use these technologies are also apparent. One area in particular where we feel an upgrade may be necessary is with the DEX system. As Frito-Lay used didnt any training programs or corporate modifications to help implement all their new information technology systems.   And also I found a lot of information (data) was created, but not analyzed well.   The organization and process controls were not structured adequately to handle all the new information.   Management processes and employee mind-sets were not altered either.  In this case, recommendation that Frito-Lay develop and implement-training programs, including shared purpose, shared incentive, and top-to-bottom implementation programs. Formulating strategies and plans to address IT should focus on the macro marketing in which Frito Lay business can use more update technology to attract customers. Using information technology for new products and services that help clients respond to rapid changes in the marketplace to gain a competitive advantage through ought the market and can be used as a medium of quick communication. It will help organizations improve the management and delivery of their business while reducing costs. Managers can play a central role in making sure that IT and Business is aligned. It Helps clients unlock the business value of information and use it for competitive advantage to address emerging, industry-specific business opportunities.

The Softhearted Humanity of Bartleby the Scrivener Essay -- Bartleby S

The Softhearted Humanity of Bartleby the Scrivener What is to be said or done about the many "Bartlebys" of the world?   They come in many shapes and sizes, and are misunderstood and boggled about for different reasons, but they all trigger a sense of softhearted humanity in all they touch.   Herman Melville's Bartleby lets the reader make what they please concerning the baffling scrivener who, quite simply stated throughout the story, "would prefer not to" do just about anything.   Yet his employer just can not seem to get angry, for Bartleby does not refuse to work, he simply, and seemingly sadly, states that he would rather not perform his instructed duties.   He does not say it in vain, but rather in sadness.   There is something about Bartleby that calms the reader, yet makes them slightly angry over Bartleby's persistent stubbornness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The narrator felt calm but somewhat perplexed by Bartleby's impassive declines.   Although the narrator, an attorney, employed quite a strange few of scriveners to work under him, Bartleby was by far the most complex, for each time his employer requested he examine a copied paper, Bartleby would reservedly reply, "I would prefer not to", and proceed with his copying.   "I looked at him steadfastly.   His face was leanly composed; his gray eyes dimly calm.   Not a wrinkle of agitation rippled him.   Had there been the least uneasiness, anger, impatience or impertinence in his manner...had there been anything ordinarily human about him, doubtless I should have violently dismissed him from the premises."   This quote suggests the special influence Bartleby possesses; the mark he makes on a mere man of the same species, and on of a sound mind.   And the lawyer even states, "... ... "I would prefer not to, but I am not particular" was his ambiguous reply.   The narrator did beyond what most good-hearted people would have done for Bartleby, and finally, he sadly concluded, "I think he is a little deranged."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Humanity no doubt affected both Bartleby and the narrator.   In those dead letters Bartleby handled, he must have seen humanity and inhumanity alike.   Those dead letters left Bartleby dead inside and let nothing matter to him thereafter.   He may as well preferred not to live, and the attorney who desperately tried to make Bartleby see sanity again was too late and of no use.   Something so simple and innocent turned out so sad and unclear.   I know exactly why the last line of Bartleby was printed to say "Ah, Bartleby!   Ah, humanity!"   Melville wanted to leave me wondering how many Bartlebys there are and what their stories are.

Violence in the School Systems Essay -- Violence Education Crime Essay

Violence within this country has been an ongoing problem throughout history. Due to all the media coverage of more recent violent events in school history, such as Columbine, it is of popular belief that violence in school systems is the worst it has ever been. There are many questions about what type of violence occurs most often, what gender and what ethnicity violence is most affecting in schools. Violence can be defined by any deliberate act, serving no legitimate purpose, which causes injury or which could reasonably be expected to cause injury to another person. To be considered reportable, the conduct should be either intentional or reckless in nature. (Basic Education Circular on Safe Schools, 1996) School violence can also be defined as any school related activity that produces a victim. The first table was a chart that was drawn up in conclusion to a survey that was conducted in 1999. It was asking children in grades 9-12 different question about feeling threatened and carrying or seeing weapons in school. The chart was broken down into different grades, along with various ethnicities, and gender. (www.nces.ed.gov/crime2001/tables) Out of all the questions asked in the survey, the highest positive response to a question of illegal drugs on school property. An average of 30.2% of the children responded that they had been offered, sold or given illegal drugs at school. Leading the category was Hispanic males with 36.9% of them having engaged in some form of drug distribution or some one offering them drugs. The next question with a high response was if these children have ever engaged in a physical fight on school property. A total of 14.2% answered yes to the question. In the same category Hispanic ... ... help the students set goals and come to appreciate the relationship between responsible good behavior and achieving goals. In this program they will earn privileges for good attendance, work accomplishments and goal achievements. This program will be evaluated to determine if similar programs are to be set up in the future throughout the state. (www.msde.state.md.us/juvenilejustice alt.html) Although violence in the United States is a problem that needs a lot of attention, the amount of episodes is and hopefully will remain declining over the years. Teachers, parents and peers all have an impact on each and every child that goes through school systems. As long as they keep teaching violence prevention programs, the numbers will keep dropping. Although this problem will never fully go away, the percentage of violence in schools will be constantly dropping.

Titration Research Paper

Quantitative Chemistry –Titration Determination of the Molarity of an Unknown Solution through Acid-Base Titration Technique 1. Introduction 1. 1 Aim The aim of this investigation was to determine the precise molarity of two (NaOH(aq)) sodium hydroxide solutions produced at the beginning of the experiment through the acid-base titration technique. 1. 2 Theoretical Background Titration is a method commonly used in laboratory investigations to carry out chemical analysis. The most frequent chemical analysis performed through titration is when determining the exact concentration of a solution of unknown molarity.This technique is usually used in redox and acid-base reactions. Redox reaction is when reduction – lost of oxygen – of one of the substances present in a reaction occurs and subsequently oxidation – gain of oxygen – of the second substance in the same reaction takes place. On the other hand, acid-base reaction is when a solution of known molar ity2 and volume present in a conical flask is titrated against a solution of unknown molarity in a burette until neutralization is reached. As I have shown in eq. 1, in this investigation it was an acid reacting with a base, hence, an acid-base titration. q. 1 – Hydrochloric Acid + Sodium hydroxide Sodium Chloride + water HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) In this investigation the latter reaction was carried out, having hydrochloric acid (HCl(aq)) as the analyte in the conical flask and sodium hydroxide (NaOH(aq)) as the titrant in the burette. The analyte was also designated as the standard solution of the experiment, since it has known values of volume and concentration, the figures that allowed the molarity of the titrant to be calculated.In an acid-base titration, the titrant in the burette is gradually added to the analyte in the conical flask until neutralisation happens, thus, the reaction reaches completion. When neutralisation happens the substances present at the end point are stoichiometrically equivalent, in other words, the value of moles of NaOH(aq) present at the end of the reaction is equivalent to the value of moles of HCl(aq) in the same solution as shown on eq. 2 below. eq. 2 – HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) 1 : 1The end point of a titration reaction can be obtained through two major methods. Firstly is by using a pH meter which works by introducing electrodes to the flask containing the standard solution. Once in the conical flask, these electrodes would measure the H+ ions present in the conical flask since they change as the titrant in added, until neutralisation happens, as a result, determining the pH of the solution. Knowing that neutralization happens when the pH of the solution is equal to 7, consequently, at the end point the pH meter will read 7.The second method would be using a colour indicator this could be paper or in liquid form. In an acid-base titration it would be convenient to use an indicator in liq uid. For instance, phenolphthalein is a recurrent indicator in this type of reaction which is colourless in an acidic solution and turns pink when in a basic solution. This indicator works by adding a few drops into the conical flask containing the acidic analyte and titrate the basic titrant drop-wise until colour of the solution formed in the conical flask changes to pink.All things considered, the colour indicator was used in this experiment since it is the most accessible method to measure the end point of an acid-base titration. The purpose of this investigation was to determine the unknown molarity of NaOH(aq) from acid-base titration. The preparation of NaOH(aq) was done by the students performing this investigation. The students were allocated mass of NaOH(s) that was diluted in water and hence obtained the solution NaOH(aq), in this case the titrant. However, the analyte was not produced by the student but provided.Therefore, after the titration was performed as explained o n the previous paragraphs, the data needed to calculate the molarity of NaOH(aq) was obtained. 1. 3 Preliminary calculations 1. 3. 1 The first important value to be obtained from the investigation was the volume of NaOH(aq) used. This was done by the following equation: eq. 3 – for 1st solution produced Average volume volume of 2nd trial – volume of 1st trial2= V1 eq. 4 – for 2nd solution produced Average volume volume of 2nd trial – volume of 1st trial2= V2 1. 3. The next step when determining the molarity of NaOH(aq) was to calculate the moles of HCl(aq) by using the volume HCl(aq) provided on the lab scripts and the molarity obtained from the bottle of HCl(aq) used during the investigation. The eq. 5 and eq. 6 below was used to calculate: eq. 5 – moles1 = V1 (dm3) ? molarity (M) eq. 6 – moles2 = V2 (dm3) ? molarity (M) 1. 3. 3 The third important equation, for both solutions, worth noting are the number of moles of NaOH(aq) present in the reaction. This was obtained by using ratio of the moles of NaOH(aq) : HCl(aq) used during the investigation.This can be recalled by eq. 2 eq. 2 – HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) 1 : 1 1. 3. 4 Hence, moles of both solutions of NaOH(aq) will be the same as the number of moles of HCl(aq) since the mole ratio is 1:1. That is for every one mole of HCl(aq) reacted, one mole of NaOH(aq) would have reacted with to neutralise the acid. Hence, the following equation will be used: eq. 7 – moles of HCl(aq)= NaOH(aq) 1. 3. 5 Lastly, the equation of the molarity of NaOH(aq): eq. 8 – Molarity for solution 1 =moles1volume1 q. 9 – Molarity for solution 1 =moles1volume1 2. Investigation 2. 1 Apparatus Due to the nature of the investigation very technical and precise laboratory apparatus were used to ensure best accuracy in results. For instance, in order to measure the acid, a pipette of exactly 20ml was used. This was very useful since it helped in diminishing the c hance of measuring either more or less of acid needed for the investigation. Similarly, the burette used to titrate the NaOH(aq) had 50 ml of volume this allowed enough volume of NaOH(aq) to be titrated, since the exact volume to neutralise the acid was unknown.Another precise apparatus was the magnetic stirrer. Being magnetic and electric it allowed the solution in the flask to be mixed continuously and vigorously and hence allow the exact volume of acid to be obtained. The other apparatus that were also used in this experiment were the solutions – titrant and analyte – themselves. The sodium hydroxide was given in pellets whereas the hydrochloric acid was provided in liquid form with the molarity of 1M. Moreover, volumetric flasks of volume of 100ml were also provided. This were used to produce the NaOH(aq) solutions, hence the reason for allowing 100ml of NaOH(aq) to be produced.In its turn, conical flasks of 250 ml of volume were also provided. As mentioned on the introductory paragraphs, the analyte is deposited in the conical flask. In this case, a volume of 250 ml was allowed to host the acid and the titrated base giving enough space for the solution to be formed. Lastly, phenolphthalein indicator was provided together with it a pair of gloves to avoid accidental stain on students’ hands. The apparatus setting is shown below in fig. 1. fig. 1 – diagram of apparatus used in the investigation 2. 2 Safety In terms of safety, the investigation involved very strong solutions.For instance, the sodium hydroxide pellets, although they were in solid form, after dissolving in water it could cause severe burns if put in direct contact with skin or eyes. Hence, as a pre-cautionary measure some gloves as well as goggles were provided to students. It was important to point out that if in case of accident in eyes, swallow or skin contact it should be rinsed vigorously in abundant water and seek medical attention. As for the hydrochloric aci d, it was a very acidic solution that if swallowed it would be very harmful.Similarly to sodium hydroxide it could cause severe burns if in contact with eyes or skin. For prevention of any accident, lab coats, goggles and gloves were provided. However, in case of accident, medical advice had to be immediately provided to student. 2. 3 Procedure This experiment, it involved two different solutions of NaOH(aq), for this reason, it was allowed to students to work in pairs in order to save time, since only 3 hours were allowed to perform investigation. The first part of the investigation was to prepare two NaOH(aq) solutions. Hence, each student was allocated a mass of NaOH(s) to measure.In this investigation performed, 2g and 5g of NaOH(s) pellets were meant to be weight using a 2 decimal place weight balance. However, since relatively large pellets were provided and not powder, it made not possible to measure the exact mass intended, instead, 2. 07g and 5. 19g were weighed. After weig hting the masses of NaOH(s), the pellets weighting 2. 07g and 5. 19g each mass was put in a separate 250ml volumetric flask, water was added to the flask and then shook in order to let the pellets dissolve to for a solution A and solution B of NaOH(aq) respectively. Secondly, the apparatus shown in fig. was as shown in the figure. Thirdly, 20ml of HCl(aq) was measured as accurate as possible by using a pipette if 20 ml of volume. This HCl(aq) measured was put in a 250ml conical flask. After preparing the acid, in this case, the analyte, 7 drops of phenolphthalein indicator was added to the conical flask where the analyte was added. The conical flask was places on the magnetic stirrer as shown in fig. 1. The forth part of the investigation was when a 50ml burette was filled with solution A. Following this, the magnetic stirrer was switched on, stirring the solution present in the conical flask moderately.Hence, using the tap present on the burette, the solution A was added to the con ical flasks in a drop-wise fashion until one drop was added to turn the solution pink permanently. When the solution in the conical flask turned permanently pink, the end point of the titration had been reached, thus, the volume of solution A used from the burette was recorded. Then, the conical flask was rinsed in abundant water. The sixth part of the experiment was to repeat third to fifth part of the experiment to obtain a second reading of the volume used to titrate solution A.After the sixth part was finalised, second part to sixth part of the procedure was repeated, however, this time solution B was used in the place of solution A. By the end of the experiment, two values of volume of solution A and two values of volume of solution B titrated against the acid were obtained and recorded in table 1. 3. Treatment of Raw Data 3. 1 Results table | Solution A| Solution B| Molarity of HCl(aq)| 1 moldm-3| 1 moldm-3| Volume of HCl(aq)| 20 ml| 20 ml| | Indicator used| phenolphtlalein| | Volume of NaOH(aq) | Trial I| 41. 1 ml| 16. 8 ml| Trial II| 38. 4 ml| 17. 1 ml| Average volume of NaOH(aq) used| 39. 8 ml| 17. 0 ml| | Observations| *Calculations*Average mass of NaOH(aq) used was calculated using the following formula: Trial I + Trial II2| * Not the mass expected was weighted – mass for solution A -0. 1g difference; mass for solution B +0. 7g difference. * Bubbles given out when dissolving the NaOH(s) * Volumetric felt warm when mixing the NaOH(s) with water * Some residous seen in the acid * Conical flask was rinsed with tap water * Some acid was spilled on the table, i. e. not all 20 ml was put in the conical flask| . Treatment of Results 4. 1 Processing raw data 4. 1. 1 – Balanced equation The balanced equation of the reaction taken place in this investigation was reviwed in the introductory paragraphs, eq. 2 below: eq. 2 – HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) mole ratio: 1 : 1 eq. 2 show that one mole of hydrochloric acid reacts with exact ly 1 mole of sodium hydroxide to form salt – sodium chloride and water, hence, the mole ratio between the substances is 1:1. 4. 1. – moles of HCl(aq) for solution A Again, the formula used to calculate the moles of hydrochloric acid for solution A has been reviewed in the beginning of the investigative report. Therefore, in order to find the moles of HCl(aq) eq. 5 was used: eq. 5 – moles1 = V1 (dm3) ? molarity (M) 0. 020 dm3 ? 1 moldm-3 = 0. 020 mol moles1 = ? V1 (dm3) = 20. 0 ml 20. 0ml 1000 = 0. 020 dm3 molarity (M) = 1 moldm-3 4. 1. 3 – moles of HCl(aq) for solution B the formula used to calculate the moles of hydrochloric acid for solution B was the same as the formula calculated for solution A.Therefore, in order to find the moles of HCl(aq) eq. 6 was used: eq. 6 – moles2 = V2 (dm3) ? molarity (M) 0. 020 dm3 ? 1 moldm-3 = 0. 020 mol moles2 = ? V2 (dm3) = 0. 020 ml 20. 0ml 1000 = 0. 020 dm3 molarity (M) = 1 moldm-3 4. 1. 4 – moles of NaO H(aq) for solution A From the molar ratio between hydrochloric acid and sodium hydroxide it was seen that one mole of acid reacted completely with one mole of the base. This is shown on eq. 2 – HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) mole ratio: 1 : 1 nd hence, eq. 7 moles of HCl(aq)= NaOH(aq) it is just to say that the number of moles of NaOH(aq) produced in this reaction was 0. 020 mol the same as the number of moles of HCl(aq). 4. 1. 5 – moles of NaOH(aq) for solution B Again in the solution B, the molar ratio between hydrochloric acid and sodium hydroxide is the same as the above solution. Hence: eq. 2 – HCl(aq) + NaOH(aq) NaCl(aq) + H2O(l) mole ratio: 1 : 1 and thus and hence, eq. 7 moles of HCl(aq)= NaOH(aq) t is just to say that the number of moles of NaOH(aq) produced in this reaction was 0. 020 mol the same as the number of moles of HCl(aq). 4. 1. 6 – molarity of NaOH(aq) for solution A The molarity of NaOH(aq) from solution A was calculated using e q. 8 reviewed at the introductory paragraph of this investigative report. Hence: eq. 8 – Molarity for solution A = moles1volume1 0. 020 mol0. 0398 dm3 = 0. 5 moldm-3 moles1 = 0. 020 mol volume1 = 39. 8ml 39. 8ml 1000 = 0. 0398 dm3 4. 1. 7 – molarity of NaOH(aq) for solution B The molarity of NaOH(aq) from solution B was calculated using eq. also reviewed at the introductory paragraph of this investigative report. Hence: eq. 9 – Molarity for solution B = moles1volume1 0. 020 mol0. 0170 dm3 = 1. 17 moldm-3 moles1 = 0. 020 mol volume1 = 17. 0ml 17. 0ml 1000 = 0. 0170 dm3 5. Discussion of Results The results obtained from the calculations carried out in this investigative report were somehow near the actual value expected to get. For instance, the molarity of solution A was 0. 5 moldm-3 and the assigned molarity was also 0. 5 moldm-3. However, for the molarity of solution B, the value was a slightly offset, the actual value assigned was 1. moldm-3 and from the above calculation the molarity of the solution was 1. 17 moldm-3. Analysing the data from table. 1 it is possible that the difference on the molarity of solution B is due to many errors that occurred during the experiment. The main source of error in this experiment was human error. For instance, when the volume for solution B was being poured into the conical flask, some of the content was spilled on the desk. This means that not all volume of acid was reacted with the base, as intended to be at the beginning of the experiment.This type of error mentioned on the above paragraph can be minimized have having more practice with using pipette. Another way is by utilizing sophisticated pipettes that will not let the content out unless the person utilizing chooses to do so by pressing a button. 6. Conclusion In this experiment, the unknown molarities of two solution of sodium hydroxide were to be investigating. The aim was to produce two solutions of NaOH(aq) and titrate them against an acid. The production of NaOH(aq) was successful which gave the opportunity to titrate against the acid.However the molarities calculated were very similar to the molarities intended. This suggests that the investigation was successful, although it was not fully successful due to errors that occurred during the investigation. Nevertheless, the results can be used as the actual molarity of the solution taken into account that the initial masses were not as well as the masses intended to be weight. 7. References * Jones, L; Atkins, P. (2000). Chemistry’s accounting: Reaction Stoichiometry. Chemistry: Molecules, Matter and Change. 4th ed. New York: W. H. Freeman and Company. p160-162 * Clark, J. (2000).Basic Calculations Involving solutions. Calculations in AS/A Level Chemistry. Pearson Education Limited. p61 – 66 * LoveToKnow. (1996-2011). Titration – Definiton of Titration. Available: http://www. yourdictionary. com/titration. Last accessed 14th Nov 2011. * ChemBuddy. (2005). Concentration lectures – definition. Available  : http://www. chembuddy. com/? left=concentration&right=concentration. Last accessed 15th Nov 2011. * Harold, C. (2011-2012). Experiment 2  : Acid-Base Titration. CHE-00027/29 General and Organic Chemistry Laboratory Handbook. Keele University. p17-20 ——————————————– 1 ]. Concentration – number of molecules present in a specific volume of a solution [ 2 ]. Molarity – concentration of a solute per mole; also known as molar concentration [ 3 ]. Analyte – the solution with known values of its volume and concentration [ 4 ]. Titrant – the solution with unknown values of volume and concentration [ 5 ]. End point – the stage at which enough titrant has been added to neutralise the analyte [ 6 ]. pH meter – a laboratory electronic equipment used to measure the pH of a solution [ 7 ]. pH – the negative logarithm value of H+ present in a solution, determining the acidity of the solution

Mouldy Bread

I. Abstract This experiment was run to see how fast molds grow on bread in 3 different dry location, such as indoor room, fridge and freezer. The samples in a plastic container at room temperature showed mold in fewer days than the samples that kept in low temperature place as fridge and freezer. I think that this is because it was a better environment for the molds to grow. The breads that is kept cool will last longer on the plate than bread in normal room temperature. II. Introduction The purpose of the experiment was to know in what conditions the mold most grow and how fast.I thought that this would help people to find the best place to store the bread so that it would stay fresh and last longer. I also was curious about which factors do most affect the mold’s growth. I learned from my food science subject that mold is a tiny spores in the air that fall into damp food especially bread and grow by producing chemicals that root down the food, which also causes a bad taste f or the food. If you look under a high power compound light microscope, you can see these microscopic look like threads that seem to be spread out thickly on the bread.Bread mold is found in many different types, shapes and colours. The most common bread molds are Penicillium and Aspergillus family. Penicillium and Aspergillus molds usually appear to be similar with spherical shape, also green and grey in colour, but both are different. Aspergillus mold have fine hairs that contain large balloons with spores inside. Some molds cause allergic reactions and respiratory problems. And a few molds such as Aspergillus produce mycotoxins, poisonous substances that can make us sick.The molds can be controlled by many different factors, such as the temperature, Ph (acidity and bases range), and the moisture. The optimum temperature for molds growth is around 20 – 35 oC and terminated at 100oC. The Ph range for growth is around 2 (acid) to 8. 5 (base), which means that it is extremely h ard to control its acidity. They also need moist ground to grow on the surface, but it depends on how much free water particles inside which will changed into solid when the temperature reach 0o C. I have oticed that food left on the counter in the summer molds faster than food left out in the winter, this is the proof that mold likes warm environment. I also found out that the mold grows on the bread even in the dry place, which means that mold just need a very low moisture. My hypothesis is that the bread inside room temperature will grow faster than other samples that inside the refrigerator, because the amount of free water molecules will be decreased or even become solid. III. Materials * 3 slice of Wonder Whole Meal ( White loaf bread ) * 2 Plastic plates 1 Plastic container * 1 Fridge * 1 Freezer * 1 Eye dropper * Water IV. Methods 1. Take out the bread of the package 2. Place one piece on each plastic plates and plastic container 3. Labeled the plastic plates ( B and C ) and the plastic container (A) 4. Take 30 ml amount of water into the eye dropper 5. Drop every 5 drops into each samples, once a day 6. Seal the plastic container 7. Place the plastic container on the counter 8. Put the other plates inside the fridge and freezer 9. Check back every plates every days for a weeks ( around 10. 00 PM ) 10.Record the data by measure the amount of mold by percentage (%) covered on each pieces of bread. V. Results Over a week and 7 days studies, I saw a slight difference in the amount of mold that grew on every pieces of bread. The bread in the plastic container grew much more than the other samples; even I can barely see the differences between the bread inside the fridge and the freezer. I measured the percent covered by mold on the top side of the bread. Data on % coverage can be seen below. The chart can be seen below in figure 1. Day 1, A=0% B=0% C=0%In the first day, I prepared all the materials and put them on the counter, fridge and freezer. Day 2, A= 0% B=0% C=0% In the second day, I don’t see any difference on the breads either. In this step I believe that it still need more time before the result comes up. Samples B and C become fragile. Day 3, A=4% B=0% C=0% In the third day, the sample A start to show the mold activities, it covered a small area around the corner of the side and start to shrink a little. But there is no difference on the others samples. The samples B accidently cracked because I put something on it. Day 4, A=11% B=0% C=0%In the fourth day, the molds on the sample A keep spreading around the surface, its colour is dark green and produce some bad smell, while the other samples still clean. Day 5, A= 15% B=0% C=0% In the fifth day, I saw a little difference in the mold’s area size but the bread really shrinks, the others two stay the same. In this day I try to not put some water into the samples. Day 6, A=15% B=0% C=0% In the sixth day, I can’t see any difference on all the samples which I came up with a conclusion that the mold really needs water to keep grow in the dry situation like Melbourne. Day 7, A=20% B=0% C=0%In the seventh day, the last day of my study, I found out that the threads of mold keep spreading around the top side o the bread and have a lot more verity of color, such as navy green, dark green and black. In contrast, the other 2 samples showed us that there is no single activity of mold appears but in exchange the bread become so hard and fragile. Figure 1. Percentage of mold coverage on bread VI. Discussion The mold grew a lot more on the bread in the container which stay at the room temperature and there are not even a single mold on the breads that stored inside the fridge and freezer.I think this is because the free water molecules inside become solid in a day and cause the mold growth to stop. In the seventh day the mold was starting to show a lot of different color. There was pale green, dark green and black color showing up at the end. I thi nk if it kept going, the whole piece would be covered in a month. The bread that stays at room temperature is out of my expectation, because it should be mold faster than this. I believe it was caused by the cold temperature these days, as we entering the winter season. It kept the mold from grows as the free water molecules decreased.If the bread that you buy is moist and you keep it inside the plastic bags it will mold. So to prevent it from molding you can store it inside the refrigerator, either fridge or freezer is okay. It is still unclear from this experiment about how to slow down the growth of mold other than froze the bread. The frozen bread as the result of stored it inside the fridge will make lose its softness and it was getting as hard as the pores got dry. It can’t return to its original characteristic anymore. The other way is to dry toast it; it won’t mold more than a week since the progress is the same as the refrigerator.It didn’t look like it could let any more molds to grow. Also, the rate of coverage stopped increasing on the dry bread, so it might be done. VII. Conclusion Mold grows better in a moist environment than it does in a dry environment. The plastic container kept the moisture in and allowed the bread to mold. The temperature is also taking a big part in this experiment which means the lower the temperature, the longer it will stay edible. It seems to be sure that fridge and freezer is one of the best solution to kept the bread stay last longer. VIII. References In a major study of Food Industry (Bee May, 2012), it was found that the Mould is one of the micro organism that cause food poisoning and spoilage. * * Ezine Article. (2005). Bread Mold. Retrieved from http://ezinearticles. com/? Bread-Mold&id=405845 * Abigail’s Bakery. (No Year). Bread Mold Causes. Retrieved from http://www. abigailsbakery. com/bread-recipes/bread-mold-causes. htm * True Visions Microscopes. (2005). Looking at Bread Mold Unde r the Microscopes. Retrieved from http://www. truevisionmicroscopes. com/looking-at-bread-mold-under-the-microscope. html

Medical Tourism By Different Authors Health And Social Care Essay

In this chapter, a figure of definitions on Medical Tourism have been provided. The writer has besides included different facets on this burgeoning industry viz. its presence in the universe every bit good as the grade of its incursion in Mauritius, the construction of Health Tourism go throughing through a SWOT Analysis related to the Mauritanian context and so concluded with an overview on the bing legal models.Definitions of Medical Tourism by different writersMedical Tourism or Medical travel is the act of going to different states to undergo medical intervention such as decorative surgeries, dental surgeries, or general surgeries. Medical Tourism is a new term but non a new thought. Patients have been going since a long clip in hunt of better attention. Medical Tourism or wellness touristry has been defined by Connell ( 2006:2 ) as a â€Å" popular mass- civilization where people travel frequently long distances to other finishs such as India, Thailand, and Malaysia to obtain m edical services such as alveolar consonant, decorative and non-cosmetic attention and at the same clip basking their vacations † . He besides added that medical travel is the chase of medical attention aboard and coincident engaging in a more conventional signifier of touristry. Some dependable research literature has focused on the evident motivations of medical tourers in going abroad for medical intervention such as fiscal grounds, waiting times, and the inaccessibility of coveted intervention in the prospective medical tourers ‘ ain states of abode ( Awadzi and Panda, 2005, Connell, 2006 ) . Another definition was cited in the Medical Tourism study ( 2006 ) , where Medical Tourism was defined as any type of travel from one ‘s usual topographic point of abode to another finish to undergo medical attentions. Health Tourism has besides been defined by Goodrich & A ; Goodrich ( 1987:217 ) as the challenge on the portion of a finish to pull tourers by advancing intentionally its health-care services and installations adding to its usual tourer installations. Furthermore, Medical Tourism is a phenomenon that occurs when international patients travel across boundaries for their health care and medical demands. For case every twenty-four hours, 1000000s of North Americans, Europeans and Arabs are going to different states for medical intervention. Medical travel can besides be defined as â€Å" cost effectual † medical intervention in association with the touristry industry for international patients willing to execute any types of surgical processs ( India Medical Care, 2007 ) . Keckly and Underwood ( 2008 ) noted that Medical Tourism is when 1 is go forthing his topographic point of occupants in order to have intervention elsewhere. In add-on, harmonizing to Horowitz and Rosensweig ( 2007 ) have argued that, â€Å" medical tourers † attempt to happen latest wellness attention at sensible monetary values in states at variable degrees of development. Harmonizing to Awadzi and Panda ( 2005 ) , the term Medical Tourism refers to the seaward proviso of medical services in combination with the other touristry chances by utilizing comparative cost advantage as the purchase point. Research workers have documented that Medical Tourism is an action whereby patients of curable diseases choose to go offshore with the intent and assurance of having appropriate wellness installations. These patients expect to be offered a high category intervention in a really comfy ambiance. Medical Tourism does non intend that the tourers will be satisfied merely in the sense of site-seeing ; instead it means that these medical tourers are set abouting a extremely sensitive journey where their wellness is the chief focal point. An anon. research worker clearly defined the birth of Medical Tourism as â€Å" Knowledge, engineering, equipment, medical specialties, and other elements of health care system while traversing the national boundary lines without any restraint of nationality, race, faith or credo. Therefore, we can state that though different writers interpret the term Medical Tourism in their ain manner, at the terminal the significance remains the same.History of Medical TourismMedical Tourism is non a new construct. The history of Medical Tourism started with people going to other states for medical intervention. This is related back when Grecian tourists were going from the Mediterranean to Epidauria, a part situated in Saronic Golf. It was said that the â€Å" Saronic Golf † is besides known as the â€Å" Healing God † . Hence, it was recorded in the Medical Tourism history that Epidauria is the original finish for Medical Tourism. Later, in the 16th and 17th centuries, spa towns such as St Moritz and Bath became premier finishs for the European upper categories to comfort their unwellness. Hence, watering place may be considered as an early signifier of Medical Tourism ( Indian Tourism Medical Industry: growing chance and challenges by shikha Rastogi Grag & A ; Anu Bhawraj ) . During these centuries, people visited watering place because it was said that the mineral H2O found there was handling diseases such as TB, bronchitis liver diseases, among many others. Dental surgery, decorative surgery and other types of surgeries are comparatively a new phenomenon ( Understanding medicaltourism ) Furthermore, over the past few old ages, people have been going to many developed states for medical intervention. However, since this field is being seen as a high beginning of income, even developing states are advancing Medical Tourism. Medical tourers have understood this scheme and are increasingly nearing developing states due to their low-cost medical services.Health Tourism StructureHealth Tourism is the word coined to wrap the different components of supplying health care installations to international patients. Medical Tourism is of the subdivisions of Health Tourism. The construction of Health Tourism has been illustrated in Table below. As stated in Chapter 1 of this survey, the research worker will concentrate merely on Medical Tourism.Medical Tourism around the universeMedical Tourism is going an emerging cosmopolitan manner. Every twenty-four hours more and more people are choosing for medical attention aboard. We should therefore inquire ourselves: â€Å" Why do peop le prefer to go for long distances instead than having medical intervention in their states? â€Å" This reply relies in two elements: a ) cost and B ) quality of wellness attention. That is they look for a topographic point where they can acquire moderately priced top-class wellness intervention. With clip, foreign patients have been able to see many parts of the universe in order to run into the above mentioned two critical ingredients to measure up as a good Medical Tourism finish. Research shows that the below listed seven states are the most preferable Medical Tourism finishs in the universe:PanamaPanama is classified as the top Medical Tourism finishs, by pulling chiefly US and Canadian patients. It is considered as one of the best and celebrated topographic point in the universe to set about costmetic and non decorative interventions. This is because of its outstanding health care services, latest engineering, safety and low cost for medical attention and hospitalization.Tre atment in Panama is besides extremely regarded as physicians are bilingual, board certified and they used to work with the similar medical setup used by European medical touristry finishs. Factors lending for the addition in wellness touristry in Panama are its natural attractive forces, cultural diverseness and its strategic and geographic place. The common medical processs undergo by international patients are decorative surgeries ( healthtourism, all medicaltourism.com, Medical Tourism: Global Competition in Health Care by Devon M. Herrick )BrazilBrazil can be said to be the international Mecca for decorative and fictile surgeries. It is categorized as the universe ‘s 2nd taking market for the intervention of plastic surgeries. Many tourers, peculiarly adult females, travel to Brazil to heighten their physical visual aspects. Brazil has tonss of qualified sawboness and infirmaries equipped with sophisticated engineerings. Surgeons use the latest cutting-edge techniques to o ffer patients with interventions such as face lift, suction lipectomy and chest implants. Cosmetic and fictile surgeries are the most demanded intervention of foreign patients ( Nuwire Investors )MalayaBesides its cultural, antique and natural appeals, Malaysia is on the path to tag itself as a low priced and sophisticated health care hub in Asia ( By Elaine ANG ) . Malaysia is classified amongst the universe top six Medical Tourism finish ( Nuwire investors ) Medical Tourism has been spread outing quickly during these recent old ages. Peoples from several states are seeking health care intervention at that place. Malaysia has become a Centre of medical excellence because of its high quality medical installations and services and besides it has a great figure of good trained and qualified medical specializers ( Tourism Malaysia, 2007 ) Thirty five private infirmaries have been identified as the key drivers for medical touristry for this peculiar state. The figure of wellness travell ers in hunt of health care services in Malaysia has increased from 75,210 patients in 2001 to 296,687 patients in 2006, stand foring an addition of over 290 % over 5 old ages. Furthermore, the entire figure of medical tourer geting in the state has reached 425,500 in 2009. It has besides been estimated that in 2012 medical tourers in Malaysia would make 689,000. International patients and investors are attracted to Malaysia because of its favourable exchange rate, political & A ; economic stableness and high rate of literacy ( Nuwire investors ) The common medical interventions that international patients seek in Malaysia are: decorative intervention including nose job, oculus surgery, face lift, cardiac processs and birthrate interventions.Costa RicaCosta Rica is renowned to be both a popular touristry and Medical Tourism finish. It has first-class medical and wellness attention installations which are universe widely certified. The medical suppliers in Costa Rica offer modern engineering and protocols. Costa Rica is considered to be the lone medical finish in the universe that has 100 % of private infirmaries that have earned JCI accreditation which help s to hike up Medical Tourism in the state ( costaricanmedicalcare ) . There are several factors that have contributed to the success of Costa Rica as one of the top finish for international patients and some are political stableness, friendly environment, low-cost monetary value of interventions, high rate of literacy, geographically good located and quality of service. Some popular medical processs in Costa Rica are decorative and fictile surgeries, dental intervention, orthopaedic and ophthalmology.IndiaIndia has the lowest cost and highest quality as compared to all Medical Tourism finishs ( Report for National Center for policy Analysis, NCPA ) Many infirmaries are accredited by the JCI and there are tonss of extremely trained physicians. India ‘s Medical Tourism sector is spread outing at a really rapid addition with about 500,000 medical travellers in 2005 as compared to an estimated 150,000 patients in 2002. Experts estimate that wellness touristry could convey approxim ately $ 2.2 billons in 2010 ( University of Delaware ‘s u- day-to-day intelligence ) . Medical tourers prefer to take India as their health care finish because of the presence of efficient substructures and advanced engineering. Common interventions undergo by international patients in India cardiovascular, orthopaedic, rectification of eyes, dental attention, decorative surgeries, malignant neoplastic disease diagnosing and articulatio genus organ transplant.SiamThailand has gained the rubric as an unbelievable Medical Tourism finish. The Thai state has several infirmary internationally accredited infirmaries which offers diferent types of medical interventions, get downing from organ grafts to dental and decorative surgeries. The infirmaries use latest and sophisticated engineering and delivers outstanding quality of wellness attention to their patients.Reasons for taking Thailand as a medical finishPersonal attention is provided to patients ; Extra services such as linguistic communication interlingual rendition which are of great aid to foreign patients are offered ; High engagement of the Thai governement to advance Medical Tourism ; Presence of well-trained physicians from the United States ; Most of the physicians and staff speak English. ( Medical Tourism cooperation- Thailand functionary web sites )SingaporeSingapore is known for its effectivity in supplying outstanding health care services. It is a multi-faceted regional medical hub, both for medical services and besides the right meeting topographic point where wellness conferences and carnivals can take topographic point. Singapore is classified as a taking health care hub in Asia. It attracts about 200,000 international patients per twelvemonth. Singapore is a said to be a universe category metropolis. It is politically stable, peaceable and safe. One of the ends of the Singapore authorities is to pull over a million abroad patients in 2012. Its adjacent rivals are Thailand and Malaysia ( asiasmedicaltourism )Reasons for taking Singapore as a medical finishTop quality health care services A really orderly state Low-cost monetary values Political Stability Low offense and high security rateMedical Tourism in MauritiusThis subdivision provides an overview of Medical Tourism in Mauritius. We will look at the health care installations that are offered by the state to its patients. The grounds as to why Mauritius can be chosen as a Medical Tourism finish have besides been set out. This subdivision wraps up with some information on the medical substructures available in Mauritius.An overview of Medical Tourism in MauritiusMany research workers call Mauritius, â€Å" Charming Mauritius † as even without any luck doing natural resources, it has the ability to make economic pillars maintain its development. In its portfolio, sugar production, fabric industry, offshore banking, touristry and ICT are included and now a new economic avenue looks approachable and it is called the Medical Tourism. With around 1000 medical tourers in 2005, making some 12,000 in 2011, BOI is aiming about 100,000 in 2020. â€Å" Every ten old ages, as if by th aumaturgy, Mauritius has pulled out of the chapeau an economic pillar which has made of this island ‘the illustration ‘ to be emulated by African provinces † ( Invest Mauritius 2011 ) . Over, the past few old ages, Mauritius has experienced an addition in the reaching of international patients. Having batch of qualified physicians, medical forces and private clinics which are sophistically good equipped with the latest engineering, Mauritius is besides geographically good positioned to spread out its health care sector. As said by officers of BOI: â€Å" Maurice is clearly on path to go the centre of excellence in medical specialty and a high-tech hub of Medical Tourism † ( Muslim Times 2011 ) Medical Tourism is non a new construct in Mauritius as clinics have been handling tourers since 12 old ages. Medical Tourism is considered as a niche market for the touristry industry and go on to bloom due to the high service quality and intervention available in Mauritius. The monetary values of processs equal to one tierce of the European monetary values and this is one of the chief motivations for the high inflow of medical tourers. Furthermore, Mauritius has an upp er manus on other states as apart from the nucleus medical services, medical tourers have the chance to pass their recuperation period in an idyllic surrounding. The Mauritanian Government is non go forthing any rock unturned in its attempt to advance Medical Tourism. The most recent illustration lies in the Mauritanian National Budget 2012, whereby the authorization exempted VAT on decorative surgeries so as to do the cost of these processs more competitory. The expected reaction to this step is of class to hike the Medical Tourism activities. As per BOI ‘s records, the medical sector in Mauritius contributed about 3.7 % of the GDP over the past four old ages and the growing rate in this sector in twelvemonth 2011 is 6.3 % as compared to 2010. The figure of medical work force is besides increasing to suit for the addition in demand for medical services. Figure below shows the alteration in the entire figure of medical staffs for the period 2006 to 2010 ( BOI study 2012 ) Figure: Increasing tendency of Healthcare specializer over the past 5 old ages Beginning: invest MauritiusReasons for taking Mauritius as a Medical Tourism finishLarge web of professional private clinics Political and societal stableness Geographically good positioned Most of the physicians or other medical phase are multilingual State-of -art of medical installations Direct flight from and to Mauritius Compared to other states, Mauritius offers better intervention at lower monetary values Latest development in term of engineering and substructure Most of the physicians are trained in European statesMedical substructures in MauritiusMauritius is rather rich in footings of medical substructures. It besides encourages preparations of the medical professionals. Due to the friendly relationship that Mauritius has with other states, it benefits from the cognition of universities of states such as France, UK, China, Australia, Egypt, Russia amongst others. The handiness of health care substructures is illustrated in figure below. Figure: Medical Infrastructures in Mauritius ( Beginning: BOI booklet )Key drivers/ Players of Medical Tourism in MauritiusA figure of cardinal players/drivers are present in Mauritius to guarantee the growing of Medical Tourism. Some has been listed below: Apollo Bramwell Hospital ( ABH ) Fortis Darne Clinique Clinique du Nord Clinique de Greffe de Cheveux in Trou Aux Biches Dent attentionApollo Bramwell Hospital ( ABH )ABH is the largest health care group in Asia. Since 2006, a subdivision has been implanted in Mauritius. ABH Mauritius is situated in the territory of Moka. This infirmary has been built in such a manner that it can make international criterion of patient attention. Under one roof itself, one can happen a infirmary equipped with superior engineering and good qualified medical expertness. It has been constructed to supply first category medical installations for both national and international patient. ABH Mauritius is the largest private infirmary in Mauritius and in the Indian Ocean. It has all the necessary demands in term of latest sophisticated medical equipment and expertness to bring around international patients. Its purpose is to guarantee that patients are provided with top quality services and safety all degree. Below is a list of medical services and progress engineerings offered by ABH:The medical Servicess provided allocated to different divisions viz. :Heart Centers Department of Plastics and Cosmetic Surgeries Department of dermatology Department of physical therapy Department of Paediatrics & A ; Neonatology Department of alveolar consonant services Department of rhinolaryngology Super forte clinics and other Centers Furthermore, the nosologies section is to the full equipped with the latest equipment and accomplishments technicians. This consists of:Picture Archiving and Communication System ( PACS )PACS engineering is now used by most of the top infirmaries of the universe. It is an machine-controlled and filmless information system for obtaining, forming, reassigning, lading and showing different types of medical descriptions consisting of X raies, MRI and endoscopy. With this debut, ABH are able to offer the uttermost criterions quality of services. PACS allows fast broadcast of images to physicians in critical countries therefore minimising holds in diagnosing.Electronic Medical Record ( EMR )EMR refers to electronically maintained online medical records which replace the heavy and cumbrous physical files of the past which were restricted in handiness. EMR can be accessed at multiple locations by multiple users for cut downing mistakes in medicine and holds in monitoring patients.High Field Strength MRIMagnetic Resonance Imaging ( MRI ) with Achieva 1.5T SE provides uncompromised quality in disputing applications like big field-of-view for abdominal and chest imagination, unvarying fat suppression in all anatomies and consistent off-center imagination, across patients of all highs and organic structure weight.Whole Body MRIWhole Body MRI is effectual for measuring the full skeleton in patients with suspected bone metastasis ( malignant neoplastic disease that spread to the bone from other parts of the organic structure ) in a individual imagination scan – and it merely takes between 15 and 19 proceedingss. Besides its truth and adeptness, the fact that it is an MRI scan agencies it is non-invasive and there is no radiation hazard to the patient. Whole Body MRI can besides observe metastases in other parts of the organic structure besides the castanetss, such as in encephalon, liver or lungs. Therefore, it can be said with all its latest medical engineerings, ABH is good situated to go one of the most popular clinic in the Indian Ocean pulling medical tourers from African and European states ( Beginning: Apollo bramwell web site )Clinique Fortis DarneClinique Fortis Darne is one of the oldest clinics but yet modern medical service supplier in Mauritius. Strategically situated in the Centre of the Island, Clinique Fortis Darne provides first category medical installations with the aid of progresss engineering. Clinique Fortis Darne has batch of specialised sections in assorted countries of health care. The vision of Fortis Darne is: â€Å" To be a globally healthcare administration known for Clinical excellence and Distinctive Patient attention † . The clinic offers panoply of incorporate services through different centres. Below are the lists of medical services that Fortis Darne offers Table: Medical services offered by Fortis Darne ( Beginning: Fortis Darne Websites )Clinique du NordAt Clinique du Nord, Dr Mukesh Sookundun has been offering his services to Medical Tourists for the last past 12 old ages. It is a private clinic with epicurean suites. This clinic is situated near a white sand beach of Baie du Tombeau. Clinique du Nord has a squad of specializers, physicians, nurses and other trained staff. It is said that, they provide first category medical intervention to both their national and international patients. The specializers make usage of latest equipment and techniques. Clinique du Nord is one of the most reputable private infirmaries where there are international medical experts. Apart being the specializer in ENT, the infirmary is chiefly recognized for its medical installations that it provides to medical tourers. Hence, there are a broad figure of international patients who visit this Clinique. Below is the list of medical processs that Clinique du Nord offers ( Clinique du Nord Websites & A ; bo oklets ) Table: Medical intervention offered by Clinique du NordThe Indian Ocean Hair Grafting, Cosmetic Dentistry and Plastic Surgery CentreThis clinic is situated near one of the most attractive beaches of Mauritius, viz. â€Å" Trou aux Biches † . It is said to be a five star centre for hair grafting, decorative and fictile surgeries. This peculiar Centre has 12 old ages of experience. It makes usage of the latest engineering and techniques. Most of the physicians are universe renowned professionals ( Indian Ocean hair grafting web sites ) Table: Medical Treatment offered by The Indian Ocean Hair Grafting, Cosmetic Dentistry and Plastic Surgery CentreDent CareDent Care is located in the garden of an old sugar cane mill at Labourdonnais ( Mapou ) in the northern portion of Mauritius. It is good known in the universe of decorative and dental surgeries. Most of the physicians are trained in France and United States. Most of them are bilingual. They make usage of the most up to day of the month engineering. It is said that intervention at Dent attention can be around 50 % less than in other states. Available medical services are: Veneers and Crown Ceramic Inlaies Teeth Whitening Plastic surgeries ( Beginning: Dent care web sites )SWOT Analysis For Medical Tourism In MauritiusThe Strength, Weakness, Opportunities and Threat ( SWOT ) analysis is a utile technique and scheme for understanding strengths and failings and besides for placing both chances and Menaces that a concern can confront. A new entrant like Medical Tourism requires such analysis. This scheme will assist to hold a better thought on the place of Medical Tourism in Mauritius. This mechanism can therefore assist in the development of effectual and efficient selling schemes to advance Medical Tourism in Mauritius. The SWOT analysis for Medical Tourism has been designed as per tabular array below.SWOT Analysis TableTable: Swot Analysis2.7.2 SOME FACTS AND FIGURES OF MEDICAL TOURISM IN MAURITIUSAn intense research has been done to hold the latest interruption down on the reaching of Medical Tourists in Mauritius ; the research worker has received that of twelvemonth 2010, which has been illustrated below. However, a n of import information refering twelvemonth 2011 was received following a study conducted on health care suppliers in Mauritius whereby BOI made the undermentioned statement â€Å" Mauritius expects the figure of foreign patients seeking medical attention on the Indian Ocean island state to increase by 36 % in 2011 as compared to 2010 † . The same beginning added that â€Å" the figure may even increase to 15,000 and besides Mauritius has set itself a mark of pulling 100,000 foreign patients by 2020 † . This will presumptively lend about $ 1 billion yearly to the economic system. Figure: Number of foreign patients sing Mauritius in twelvemonth 2010 ( Beginning: BOI study ) The above Pie-Chart illustrates the states from which patients are largely from and besides the figure of medical tourers landed in Mauritius in 2010. Mauritius does non merely have a patronage in the Indian Ocean but besides in France and UK, with 22 % of Europeans acknowledging our medical services. These figures show that, small by small, Mauritius is making an individuality of it being a medical touristry finish. Figure: Medical Procedures undergone by foreign patients in 2010 ( Beginning: BOI study ) Figure: Number of foreign patients seeking intervention in Mauritius during the period 2006 to 2010 ( Beginning: BOI Survey ) Harmonizing to this graph, we can see that the reaching of International patients to Mauritius is so increasing. Hence, we can state that Mauritius seems to hold a bright hereafter in Medical Tourism.Price comparings of common medical processs SoughtTable: Price comparing in US Dollars for decorative surgeries Mauritius is largely sought by medical tourers for its decorative surgeries. In the position of holding an thought about the monetary value degrees of these decorative surgeries, the above tabular array has been worked out. The monetary value of six decorative surgeries have been looked up and compared with seven other states. The tabular array shows that on norm the charges in Mauritius are lower as compared to the other states. It besides looks that India can go a menace to Mauritius ( Source: BOI Brochure ) Table: Price comparing in US Dollars for Non- decorative surgeriesEthical and Legal IssuesMedical Tourism is a turning phenomenon and it is a possible net income devising sector for an economic system. Despite the fact that there are many benefits of being treated on board such as low cost and quality wellness attention, there are besides some hazards that are associated with Medical Tourism. These hazards can be classified as legal and ethical issues. There are major ethical jobs around Medical Tourism such as the illegal trading of variety meats and tissues for organ transplant. The World Health Organisation estimates that 10,000 illegal operations affecting human variety meats occur each twelvemonth ( The Guardian 2012 ) The illegal organ trade is the dark side of the otherwise legal Medical Tourism Industry ( The National, 2011 ) . These illegal minutess have been suspected in China and India in 2007. Additionally, in 2008 a major job cropped up in Thailand where it was said that physicians were so bemused with foreign patients that they started pretermiting Thai patients. Furthermore, the quality of infirmaries and their staffs give rise to a large issues it can be hard to verify the makings of physicians and other medical staffs. Besides in some instances, patients may non be covered under their personal wellness insurance as insurance Torahs vary from state to state and therefore it becomes a job for them to pay for the wellness attention services undergone. Among the legion jobs related to Medical Tourism, we besides have the hazard of international patients going with infective diseases. Therefore, any state looking frontward to advance Medical Tourism must take into consideration all the facets environing this country ( Understanding Tourism 2008 )Model Regulating Medical TourismMedical Tourism is said to see a dual growing, $ 100 billion in 2012 with a growing rate of 20 % to 30 % ( Times of India ) However, the absence of a planetary legal model is noticeable. As such, states sing Medical Tourism use their ain regulations and ordinances. To get down with in 2004, European-Union ( EU ) patients looking for health care in the EU provinces were requested to demo their European Health Insurance Card ( EHIC ) . This peculiar card has replaced the E111 signifier ( it is the old EU process guaranting patient ‘s reimbursement by the societal security of their place state ) and hence allowed the EU citizens the right of entree to healthcare in any EU member province. The services which they offered were hospitalization, physician audience, dental medicine and other services offered by the general wellness attention system within the EU merely and applicable merely to EU states. Furthermore, there are states that have taken the inducement to present â€Å" Medical Visas † . This allows patients to go to a peculiar state for medical intervention and remain for the continuance of their intervention. For case, India has taken this enterprise. In add-on, to do the entree to medical installations by foreign patients easy, many private clinics are using for accreditation from the JCI. Another state where Medical Tourism is turning is Thailand and it has introduced its ain regulations and ordinances. For illustration, processs for health care installations and licensing of medical physicians and other medical staffs are approved by the Ministry of Public and Health. In fact, the medical professional licensing is overseen by the Profession Commission of 19 members of different professions. The above illustrations show that there is no proper international government ordinance for Medical Tourism. As such each state tries to implement its ain model. Mauritius besides does non hold any regulations and ordinance regulating Medical Tourism.Chapter DecisionThis chapter is really rich in information on Medical Tourism. A figure of definitions as provided by different writers have been stated along with a short but really interesting history on Medical Tourism. It is evident that many states of the universe are concentrating on this value added merchandise and Mauritius is besides non dawdling behind. Over the past decennary there has been a mushrooming of healthcare service suppliers in Mauritius and the investors are really satisfied with the state of affairs. To back up this statement, testimony of foreign investors has been included in Appendix B. Furthermore, the writer has worked out a SWOT analysis to measure the deduction of this value added merchandise in Mauritius and has concluded by supplying some really utile information with respects to the legal issues and model modulating Medical Tourism.